Curriculum Vitae

With 12 years of experience in brand strategy and digital marketing, I specialize in crafting impactful campaigns that engage audiences and deliver measurable results. I thrive in cross-functional environments, developing innovative solutions that elevate user experiences and drive successful product launches across tech and e-commerce.

 

Experience

Marketing Manager
Petexec: TogetherWork
October 2024 - Present

Marketing Lead
Petexec: Kinship (Mars)
October 2021 - October 2024

Brand Marketing Manager
ALMO (Hanover & Fraser Hill Farm)
September 2020 - October 2021

Brand Marketing Manager
The Rockport Group
May 2019 to July 2020

Trade / Wholesale Marketing Manager
The Rockport Group
May 2016 to May 2019

Marketing Communications Manager
Polartec
January 2014 to June 2016

Marketing Manager
Hamlyn Marketing Agency
January 2012 to January 2014

 

Education

Master of Business Administration:
The University of Illinois

Bachelor of Science:
Business Administration;
Minor in Graphic Design & Advertising Art
Seton Hall University

 

Certifications

  • Banking and Financial Institutions – University of Illinois

  • Central Banks and Monetary Policy – University of Illinois

  • Strategic Innovation: Managing Innovation Initiatives – University of Illinois

  • Strategic Innovation: Building and Sustaining Innovative Organizations – University of Illinois

  • Inferential and Predictive Statistics for Business – University of Illinois

  • Strategic Leadership & Management Specialization – University of Illinois

  • Firm Level Economics: Markets and Allocations – University of Illinois

  • Financial Management Specialization – University of Illinois

  • Digital Marketing Certificate – University of Illinois

  • HubSpot Marketing Software – HubSpot Academy

  • Inbound Marketing Certification – HubSpot Academy

 

Unique Skill Sets

  • Strategic Innovation & Leadership: Skilled at driving growth through forward-thinking marketing strategies and building scalable, resilient teams and systems.

  • Data-Driven Marketing: Proficient in analytics and statistical tools to drive marketing strategy and decision-making.

  • Digital Marketing & SEO Optimization: Experienced in creating high-performing digital content and improving organic visibility through SEO and UX best practices.

  • HubSpot CRM & Marketing Automation: Advanced knowledge of HubSpot for campaign automation, lead segmentation, reporting, and full-funnel optimization.

  • Brand Strategy & Positioning: Proven success crafting brand narratives and go-to-market strategies that improve awareness, engagement, and product-market fit.

  • Product/Consumer Marketing: Skilled in consumer insights, customer acquisition, and lifecycle marketing to boost product visibility and sales.

  • Trade/Wholesale Marketing: Extensive experience managing trade shows, events, and partnerships to increase brand exposure.

  • Collaborative Leadership: Effective communicator and empathetic leader, driving cross-functional collaboration across sales, product, and tech teams.

  • Financial & Economic Acumen: Comfortable aligning marketing efforts with broader economic and business goals, including budgeting and market forecasting.

  • Innovative Problem-Solving: Ability to approach challenges with creativity, developing solutions that align with both business objectives and customer needs.