Curriculum Vitae

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With over a decade of experience in brand strategy and digital marketing, I thrive on creating impactful campaigns that resonate with audiences and drive results. My passion for cross-functional collaboration enables me to develop innovative solutions that enhance user experiences and optimize product launches in the tech and e-commerce sectors.

 

Experience

Marketing Lead
Kinship (Mars)
October 2021 - Present

Brand Marketing Manager
ALMO (Hanover & Fraser Hill Farm)
September 2020 - October 2021

Brand Marketing Manager
The Rockport Group
May 2019 to July 2020

Trade / Wholesale Marketing Manager
The Rockport Group
May 2016 to May 2019

Marketing Communications Manager
Polartec
January 2014 to June 2016

Marketing Manager
Hamlyn Marketing Agency
January 2012 to January 2014

 

Education

Bachelor of Science:
Business Administration;
Minor in Graphic Design & Advertising Art
Seton Hall University

Master of Business Administration:
The University of Illinois
Expected Graduation: Summer 2025

 

Certifications

  • Banking and Financial Institutions – University of Illinois

  • Central Banks and Monetary Policy – University of Illinois

  • Strategic Innovation: Managing Innovation Initiatives – University of Illinois

  • Strategic Innovation: Building and Sustaining Innovative Organizations – University of Illinois

  • Inferential and Predictive Statistics for Business – University of Illinois

  • Strategic Leadership & Management Specialization – University of Illinois

  • Firm Level Economics: Markets and Allocations – University of Illinois

  • Financial Management Specialization – University of Illinois

  • Digital Marketing Certificate – University of Illinois

  • HubSpot Marketing Software – HubSpot Academy

  • Inbound Marketing Certification – HubSpot Academy

 

Unique Skill Sets

  • Strategic Innovation & Leadership: Expertise in managing innovation initiatives and building sustainable organizational frameworks.

  • Data-Driven Marketing: Proficient in predictive analytics and statistical tools to drive marketing strategy and decision-making.

  • Digital Marketing & SEO Optimization: Deep experience in digital content creation, search engine optimization, and user experience design.

  • HubSpot CRM & Marketing Automation: Mastery of HubSpot’s marketing tools for inbound and outbound strategies, email campaigns, and performance tracking.

  • Brand Strategy & Positioning: Proven ability to craft and execute effective brand strategies that enhance consumer engagement and drive product-market fit.

  • Product/Consumer Marketing: Skilled in consumer insights, customer acquisition, and lifecycle marketing to boost product visibility and sales.

  • Trade/Wholesale Marketing: Extensive experience managing trade shows, events, and partnerships to increase brand exposure.

  • Collaborative Leadership: Effective communicator and empathetic leader, driving cross-functional collaboration across sales, product, and tech teams.

  • Financial & Economic Acumen: Strong grasp of financial management, central banking policies, and market allocations to align marketing strategies with economic trends.

  • Innovative Problem-Solving: Ability to approach challenges with creativity, developing solutions that align with both business objectives and customer needs.