Strategic marketing leadership for companies that need a clearer strategy, stronger systems, and a marketing function built to drive growth.

Strategic marketing leadership for companies that need a clearer strategy, stronger systems, and a marketing function built to drive growth.

Allison builds marketing functions from the ground up, implementing scalable processes,
and strengthening brand and go-to-market capabilities to support growth, integration, investment, and exit readiness.

  • Currently building marketing strategy from the ground up for Compass Precision, a U.S.-based manufacturing platform connecting 11 specialized operating companies across aerospace, space, telecommunications, medical & life science.

  • Served as head of marketing, owning strategy, execution, and reporting across acquisition, lifecycle, and product-driven growth initiatives.

  • Moved from Partner & Field Marketing Manager to Marketing Lead after three years driving PetExec marketing, then managed the brand through its transition in ownership from Kinship (Mars) to Togetherwork.

  • Managed brand and product marketing for two in-house consumer brands within a $30M portfolio, supporting brand growth, customer engagement, and commercial initiatives.

  • Supported product marketing and sales enablement across three footwear brands spanning B2B wholesale, trade,  and DTC.

  • Drove integrated marketing programs for Polartec, partnering with sales, product, and external agencies to support brand growth and commercial initiatives.

Resume

Core Strengths

Strategic Growth & Go-to-Market

Translate business objectives into clear marketing strategy, positioning, go-to-market plans, and growth priorities.

Marketing Systems & Operations

Build the processes, infrastructure, measurement frameworks, and teams that create a scalable, high-performing marketing function.

Executive Leadership & Business Alignment

Connect marketing to broader business strategy through financial discipline, cross-functional leadership, data-informed decision-making, and organizational change.

“Allison was a pleasure to work with at Kinship. I could always count on her to go the extra mile in everything she did. She was thorough, meticulous, and took ownership of all her projects. Whether it was planning a last minute event or diving deep into data and analytics, I could always count on Allison to not only see it through to fruition, but also provide detailed documentation on successes and failures; critical to our success in a fast growth environment.”
— Amy Nichols: Pet business adviser and mentor (Amy managed Allison directly at Kinship)
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Clarity that Creates Momentum

Strategic marketing leadership for companies that need a clearer strategy, stronger systems, and a marketing function built to drive growth.

Let’s hit the ground running.

In a compact timeline, I recently built a marketing function from the ground up for a growing platform, including:

  • Brand strategy & new identity

  • Platform positioning & messaging

  • Website refresh & content strategy

  • Marketing analytics & reporting

  • Sales enablement

  • Processes for 11 operating companies

  • Photography & video development

  • Corporate/event marketing

Meet Allison

Allison Roddy is a marketing leader with 10+ years of experience driving go-to-market strategy, positioning, omnichannel engagement, and cross-functional execution across B2B SaaS, industrial manufacturing, and multi-channel organizations. She has an ability to partner with sales, product, operations, finance, and executive leadership to develop messaging, enablement tools, and campaigns that accelerate adoption, support commercial initiatives, and improve revenue performance.

Allison earned her bachelor’s degree in Business Administration, cum laude, from the Stillman School of Business at Seton Hall University and her MBA from the University of Illinois Urbana-Champaign.


Let's talk about where your marketing is today, where you're trying to go, and what it will take to get there.

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