Allison Roddy

Hi there!
I’m a marketing manager, certified yoga instructor, and adventurer; aspiring to live a well-rounded life.

Professional
Resume

I am a detail oriented brand marketing manager who holds over ten years of experience in the fashion, home goods, and e-commerce space. I thrive when working on cross functional teams that systematically design and position products for optimal success. I strive to strategically launch and position products to promote a first-rate user experience, and sell through inventory (season after season).

 

Experience

Marketing Manager
Kinship (Mars)
October 2021 - Present

Brand Marketing Manager
ALMO (Hanover & Fraser Hill Farm)
September 2020 - October 2021

Brand Marketing Manager
The Rockport Group
May 2019 to July 2020

Trade / Wholesale Marketing Manager
The Rockport Group
May 2016 to May 2019

Marketing Communications Manager
Polartec
January 2014 to June 2016

Marketing Manager
Hamlyn Marketing Agency
January 2012 to January 2014

 

Education

Bachelor of Science:
Business Administration;
Minor in Graphic Design & Advertising Art
Seton Hall University
2012

Master of Business Administration:
The University of Illinois
Currently Pursuing Degree

 

Skills & Strengths

Organized

Patient

Communicative

Empathetic

Collaborative

Trade / Wholesale Marketing

Product / Consumer Marketing

Events & Tradeshows

Branding & Agency Management

Digital Marketing & Content Creation

 

References Available Upon Request

 
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Testimonials

Every day I look forward to working because I have someone as intelligent and passionate as Allison on my team. As her Manager, I can always count on Allison to come prepared to any discussion, give creative & efficient solutions to problems, and most importantly to be honest. She leads multiple agencies, sales reps, and vendors and holds them all to her high standards. She doesn’t settle for just meeting expectations, she strives to exceed. We are known throughout the company as the “A Team” duo. But she knows, I feel like a “B” compared to her in the creativity department!
— Angela Eori: North America Trade Marketing Activation Manager at Rockport (Angela Managed Allison directly at Rockport)
Allison is one of the most impressive managers I’ve had the opportunity to work with. She’s smart, creative and incredibly productive. I really enjoyed working with Allison and trusted her business judgement. I’d recommend her to anyone looking for a hard working professional.
— Allon Cohne: Chief Marketing Officer at Vibram Corporation (Allon managed Allison directly at Polartec)

Side Hustle

Marketing Consulting

Looking for direction on content, help establishing a communication calendar, or guidance in setting up email campaigns? I’m available for “brain-picking,” strategy, and ongoing project execution. Let’s chat about what your goals are.

Consulting starts at $150/hour.
Please reach out for detailed pricing on contractual work.

Yoga

I created Geddes Yoga in June 2020 upon completing my Yoga Teacher 200 Hour Training from the Yoga & Ayurveda Center.

Offering multi-level classes in a variety of settings, Geddes is founded on the idea that the practice of yoga can be enjoyed anywhere by any person.

Looking for a mental reset on the beach, a core focused vinyasa, or a slow morning bachelorette activity at the airbnb?

Private sessions start at $50.

 
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About Me

On any given weekend, you can find me catching up on some reading for my book club or heading to the mountains for a hike. I indulge in dark chocolate and sunny beaches whenever possible, and am quick to jump on an opportunity to cross another national park off my list.

I care deeply about the environment, equality, and working hard.

While I am content in my current professional situation, I’m always open to meet for a coffee (in-person or virtually) to chat. I know a lot of talented people!