Curriculum Vitae
With 12 years of experience in brand strategy and digital marketing, I specialize in crafting impactful campaigns that engage audiences and deliver measurable results. I thrive in cross-functional environments, developing innovative solutions that elevate user experiences and drive successful product launches across tech and e-commerce.
Experience
Marketing Manager
Petexec: TogetherWork
October 2024 - Present
Marketing Lead
Petexec: Kinship (Mars)
October 2021 - October 2024
Brand Marketing Manager
ALMO (Hanover & Fraser Hill Farm)
September 2020 - October 2021
Brand Marketing Manager
The Rockport Group
May 2019 to July 2020
Trade / Wholesale Marketing Manager
The Rockport Group
May 2016 to May 2019
Marketing Communications Manager
Polartec
January 2014 to June 2016
Marketing Manager
Hamlyn Marketing Agency
January 2012 to January 2014
Education
Master of Business Administration:
The University of Illinois
Bachelor of Science:
Business Administration;
Minor in Graphic Design & Advertising Art
Seton Hall University
Certifications
Banking and Financial Institutions – University of Illinois
Central Banks and Monetary Policy – University of Illinois
Strategic Innovation: Managing Innovation Initiatives – University of Illinois
Strategic Innovation: Building and Sustaining Innovative Organizations – University of Illinois
Inferential and Predictive Statistics for Business – University of Illinois
Strategic Leadership & Management Specialization – University of Illinois
Firm Level Economics: Markets and Allocations – University of Illinois
Financial Management Specialization – University of Illinois
Digital Marketing Certificate – University of Illinois
HubSpot Marketing Software – HubSpot Academy
Inbound Marketing Certification – HubSpot Academy
Unique Skill Sets
Strategic Innovation & Leadership: Skilled at driving growth through forward-thinking marketing strategies and building scalable, resilient teams and systems.
Data-Driven Marketing: Proficient in analytics and statistical tools to drive marketing strategy and decision-making.
Digital Marketing & SEO Optimization: Experienced in creating high-performing digital content and improving organic visibility through SEO and UX best practices.
HubSpot CRM & Marketing Automation: Advanced knowledge of HubSpot for campaign automation, lead segmentation, reporting, and full-funnel optimization.
Brand Strategy & Positioning: Proven success crafting brand narratives and go-to-market strategies that improve awareness, engagement, and product-market fit.
Product/Consumer Marketing: Skilled in consumer insights, customer acquisition, and lifecycle marketing to boost product visibility and sales.
Trade/Wholesale Marketing: Extensive experience managing trade shows, events, and partnerships to increase brand exposure.
Collaborative Leadership: Effective communicator and empathetic leader, driving cross-functional collaboration across sales, product, and tech teams.
Financial & Economic Acumen: Comfortable aligning marketing efforts with broader economic and business goals, including budgeting and market forecasting.
Innovative Problem-Solving: Ability to approach challenges with creativity, developing solutions that align with both business objectives and customer needs.
Kind Words
“Allison was a pleasure to work with at Kinship. I could always count on her to go the extra mile in everything she did. She was thorough, meticulous, and took ownership of all her projects. Whether it was planning a last minute event or diving deep into data and analytics, I could always count on Allison to not only see it through to fruition, but also provide detailed documentation on successes and failures; critical to our success in a fast growth environment.”
“Every day I look forward to working because I have someone as intelligent and passionate as Allison on my team. As her Manager, I can always count on Allison to come prepared to any discussion, give creative & efficient solutions to problems, and most importantly to be honest. She leads multiple agencies, sales reps, and vendors and holds them all to her high standards. She doesn’t settle for just meeting expectations, she strives to exceed. We are known throughout the company as the “A Team” duo. But she knows, I feel like a “B” compared to her in the creativity department!”
“Allison is one of the most impressive managers I’ve had the opportunity to work with. She’s smart, creative and incredibly productive. I really enjoyed working with Allison and trusted her business judgement. I’d recommend her to anyone looking for a hard working professional.”