Curriculum Vitae
With over a decade of experience in brand strategy and digital marketing, I thrive on creating impactful campaigns that resonate with audiences and drive results. My passion for cross-functional collaboration enables me to develop innovative solutions that enhance user experiences and optimize product launches in the tech and e-commerce sectors.
Experience
Marketing Lead
Kinship (Mars)
October 2021 - Present
Brand Marketing Manager
ALMO (Hanover & Fraser Hill Farm)
September 2020 - October 2021
Brand Marketing Manager
The Rockport Group
May 2019 to July 2020
Trade / Wholesale Marketing Manager
The Rockport Group
May 2016 to May 2019
Marketing Communications Manager
Polartec
January 2014 to June 2016
Marketing Manager
Hamlyn Marketing Agency
January 2012 to January 2014
Education
Bachelor of Science:
Business Administration;
Minor in Graphic Design & Advertising Art
Seton Hall University
Master of Business Administration:
The University of Illinois
Expected Graduation: Summer 2025
Certifications
Banking and Financial Institutions – University of Illinois
Central Banks and Monetary Policy – University of Illinois
Strategic Innovation: Managing Innovation Initiatives – University of Illinois
Strategic Innovation: Building and Sustaining Innovative Organizations – University of Illinois
Inferential and Predictive Statistics for Business – University of Illinois
Strategic Leadership & Management Specialization – University of Illinois
Firm Level Economics: Markets and Allocations – University of Illinois
Financial Management Specialization – University of Illinois
Digital Marketing Certificate – University of Illinois
HubSpot Marketing Software – HubSpot Academy
Inbound Marketing Certification – HubSpot Academy
Unique Skill Sets
Strategic Innovation & Leadership: Expertise in managing innovation initiatives and building sustainable organizational frameworks.
Data-Driven Marketing: Proficient in predictive analytics and statistical tools to drive marketing strategy and decision-making.
Digital Marketing & SEO Optimization: Deep experience in digital content creation, search engine optimization, and user experience design.
HubSpot CRM & Marketing Automation: Mastery of HubSpot’s marketing tools for inbound and outbound strategies, email campaigns, and performance tracking.
Brand Strategy & Positioning: Proven ability to craft and execute effective brand strategies that enhance consumer engagement and drive product-market fit.
Product/Consumer Marketing: Skilled in consumer insights, customer acquisition, and lifecycle marketing to boost product visibility and sales.
Trade/Wholesale Marketing: Extensive experience managing trade shows, events, and partnerships to increase brand exposure.
Collaborative Leadership: Effective communicator and empathetic leader, driving cross-functional collaboration across sales, product, and tech teams.
Financial & Economic Acumen: Strong grasp of financial management, central banking policies, and market allocations to align marketing strategies with economic trends.
Innovative Problem-Solving: Ability to approach challenges with creativity, developing solutions that align with both business objectives and customer needs.
Kind Words
“Allison was a pleasure to work with at Kinship. I could always count on her to go the extra mile in everything she did. She was thorough, meticulous, and took ownership of all her projects. Whether it was planning a last minute event or diving deep into data and analytics, I could always count on Allison to not only see it through to fruition, but also provide detailed documentation on successes and failures; critical to our success in a fast growth environment.”
“Every day I look forward to working because I have someone as intelligent and passionate as Allison on my team. As her Manager, I can always count on Allison to come prepared to any discussion, give creative & efficient solutions to problems, and most importantly to be honest. She leads multiple agencies, sales reps, and vendors and holds them all to her high standards. She doesn’t settle for just meeting expectations, she strives to exceed. We are known throughout the company as the “A Team” duo. But she knows, I feel like a “B” compared to her in the creativity department!”
“Allison is one of the most impressive managers I’ve had the opportunity to work with. She’s smart, creative and incredibly productive. I really enjoyed working with Allison and trusted her business judgement. I’d recommend her to anyone looking for a hard working professional.”